There are many social media experts and gurus like Dennis Yu, but only a few have a significant impact on the social media marketing world.
Dennis Yu created the famous “dollar-a-day” strategy used by millions of Facebook advertisers around the globe. So if you are curious about how he has built a successful digital marketing career, this article is for you.
You’ll also find out how to use Dennis Yu's strategies to boost your digital marketing efforts.
Who is Dennis Yu?
Dennis Yu is a social media marketing expert and CEO of BlitzMetrics, a digital marketing company that creates courses, implementation, and consulting programs to train young adults in schools. He is an internationally recognized lecturer in Digital marketing.
In his interview with Socialchamp, he said:
“My mission is to create a million jobs. And I’ll do anything I can to make this happen, except what’s unethical. I’ve lost millions in this pursuit, and I expect to lose millions more since this is so important to me.”
He helps digital agencies grow. He works with service doctors and real estate agents as a fractional CTO.
What are his achievements in the field of social media marketing?
You can find him quoted in major publications and on television, such as CNN, the Wall Street Journal, Washington Post, and LA Times.
Clients have included Nike, Red Bull, the Golden State Warriors, etc.– down to local service businesses like real estate agents and dentists. He’s spoken at over 750 conferences in 20 countries.
Despite his numerous achievements in the industry, Dennis is adamant: I am NOT an influencer.
In an article titled “Why I Am Not an Influencer," Dennis Yu said: “I am a doer who teaches by example, a checklist follower, a mentor, and an avid learner in several subject areas. I am not a celebrity, a ‘famous‘ person who deserves the red carpet wherever I go, or a motivational speaker."
Such a level of humility! Quite interesting for a personality who is worth his weight in gold.
How does Dennis Yu help businesses with social media marketing?
Over the last 25 years of Dennis's career, he has executed different strategies for helping businesses with social media.
Out of the different strategies he uses, there are two most essential strategies to skyrocket the growth of businesses on social media:
- Content Marketing
- Advertising (Facebook & Google)
Now, let's explain with examples.
The secret to content marketing is creating engaging content. He believes that the bridge between driving brand and brand conversion is engagement.
“Stop mass-blasting on social media and start thoughtfully engaging in two-way conversations," says Dennis Yu.
So how does he drive engagement?
Firstly, he engages with the posts of others, especially influencers in his niche. How? By dropping thoughtful comments and sending relevant messages.
Secondly, he creates a content factory. This framework streamlines his approach toward creating quality content and advertising on Facebook.
He uses a 3 by 3 grid video marketing method to create three videos each on the why, the how and the what of a topic/product/problem.
Your action steps:
- Create “why” videos. State the purpose of your brand.
- Create “how” videos. Show your customers how you can help them solve their problems. This video engages them.
- Create “what” videos that present your solution and make it easy for prospects to buy from you.
This method vividly illustrates the stages of a funnel and the customer's journey, from awareness, to engagement and down to conversion.
What makes Dennis Yu’s approach to social media so successful?
When you ask social media business owners about the problems they face, you would always find out that most of them have issues converting their leads to customers.
More than a third (69%) of marketing specialists believe lead conversion is their top priority.
Dennis Yu's approach to social media is successful because he's intentional about making conversions.
His strategies are conversion-led, and as such, he's able to build trust with customers first. When you do so, the pathway to converting them is hitch-free.
“Build trust and earn attention. The entity that gets the most trust will get the most customers.”Seth Godin.
What tips does he have for growing your business through social media marketing?
Utilize event appearances to connect with potential customers and build relationships.
- Gather testimonials from previous customers to promote your product.
- Take advantage of the 3x3 video grid strategy for Facebook video marketing.
- Make sure to link to your website and social media accounts in all your posts.
- Think about using awareness, engagement, and conversion in your marketing strategy.
- Use Google Maps as a gateway to real-world commerce.
- Develop your digital marketing resume by highlighting your essential skills.
- Publish content and share your expertise in the industry.
- Leverage affiliations and accomplishments to show your credibility.
What are Dennis Yu's courses/books?
- The Definitive Guide to TikTok Advertising
- EXPRESS: Digital Plumbing
- EXPRESS: Personal Branding
- The Content Engine: Rev Up Your Marketing Engine
Find more of Dennis Yu's courses here.
What is Dennis Yu's “Dollar-A-Day” strategy?
With the dollar-a-day strategy, you'll run multiple ads simultaneously, each running on a dollar-a-day ad spend. Each of these ads will cater for awareness, engagement, and, most importantly, conversions.
It's unlikely that cold traffic will buy your products , so this strategy helps you get your audience’s attention first and build trust by engaging and converting them to buying customers.
What is Dennis Yu's distribution strategy?
In one of his publications, he said: “I recorded a 5-minute video yesterday on TikTok ads that will be turned into an article and a set of social media posts, editing and distributing them into many channels."
Dennis is the master of content distribution. He believes in making more content out of one content and distributing them in different channels.
What are his social media handles?
Dennis Yu is the ultimate social media marketing expert. He's the CEO of BlitzMetrics, a social media analytics and advertising firm, and has spent years helping businesses of all sizes navigate the ever-evolving world of social media.
With a background in engineering and a passion for data, Yu has developed a unique approach to social media marketing that combines cutting-edge technology with tried-and-true marketing principles. His strategy has helped countless businesses increase their online presence, drive traffic and sales, and build lasting relationships with their customers.
But Yu's expertise doesn't stop at social media. He's also a sought-after speaker and educator, sharing his knowledge with audiences at conferences and events around the world. His engaging and informative presentations have earned him a reputation as one of the top social media marketing experts in the industry.
So, if you're looking to take your social media game to the next level, there's no one better to turn to than Dennis Yu. With his help, you'll be able to leverage the power of social media to build your brand, connect with your audience, and drive real business results.
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